General Manager Position Agreement

NOTE: The statements herein are intended to describe the general nature and level of work being performed by employees assigned to this classification. Such statements are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.

JOB TITLE: General Manager


Formulates and helps implement strategic plans and budgeting decisions for the company. Creates the vision for the sales, marketing, production, service, and accounting departments of the company, and then directs, coaches, and empowers them to fulfill the vision. Manages the managers of the sales, marketing, production, service, and accounting departments. Supports the management and mission of the company.

KEY PERFORMANCE INDICATORS: Profit; Growth; All departmental KPIs


  1. Works in conjunction with the Owner to formulate strategic plans and budgeting decisions for the company and then implement such plans and decisions. (30%)
  2. Creates a vision for the company. Directs, coaches, and empowers the marketing, sales, production, service, and accounting departments to fulfill the vision. (30%)
  3. Manages staff by hiring, allocating work, orienting and training, setting performance expectations, evaluating performance outcomes, rewarding and recognizing excellent work, and recommending wage changes, promotions, or transfers. Communicates regularly with staff members through individual and group meetings. As necessary, delivers/presents training topics to different departments. When necessary, disciplines and/or terminates staff. Assists departments in day-to-day duties when there is a staff shortage or an overload of work. Ensures each department is maintaining or exceeding its Key Performance Indicators. (40%)
  4. Regular and punctual attendance. Ability to legally drive a motor vehicle.


  1. Performs other related duties as assigned by the Owner.


  1. Marketing Manager
  2. Production Manager
  3. Sales Manager
  4. Service Manager


  1. Knowledge of business principles and practices.
  2. Knowledge of the Residential retail HVAC, Plumbing, Electrical, and Home Performance Service repair, Maintenance and Replacement industry.
  3. Ability to learn and understand the technicality of Home Performance Services.
  4. Knowledge of sales/marketing principles and practices.
  5. Construction experience and/or knowledge preferred.
  6. Skill in operating personal computer and programs.
  7. Strong leadership skills.
  8. Visionary and strategic thinker.
  9. Skill in communicating with others, both verbally and interpersonally.
  10. Ability to multi-task.
  11. Possess talent and personal traits:
    • Leading Others
    • Self Management
    • Results Orientation
    • Customer Focus
    • Personal Accountability
    • Influencing Others
    • Accountability for Others
    • Integrity


  1. Bachelor’s Degree in business administration or related field;
  2. Five (5) years experience in operations, sales/marketing or related field (small business experience preferred); or,
  3. An equivalent combination of education and experience to illustrate a proven track record in the business field.



0-24% 25-49% 50-74% 75-100%
Seeing: Must be able to see well enough to read reports, data, statistics & information on a computer screen. X
Hearing: Must be able to hear well enough to communicate on the telephone and in person. X
Standing/Walking: X
Must be able to operate computer & calculator
Climbing/Stooping/Kneeling: X

PHYSICAL DIMENSIONS for Lifting, Carrying, Pushing, Pulling:

Sedentary Work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to move objects. The job involves sitting most of the time. Jobs are sedentary if standing and/or walking are required only occasionally.

Behavioral Standards

  1. Calmness Don’t become rattled when the pressure is on.
  2. Commitment to Improvement Abide by processes that have been and are being developed with a consistent effort for improvement.
  3. Continue to Learn The search for knowledge keeps the mind alert and active, often resulting in innovations.
  4. Reasonableness It is one thing to be rational; it is quite another to be reasonable. To be rational is, to rigidly impose the rules of formal Logic upon life and all human behavior. Strive for a reasonable balance.
  5. Thoroughness and Persistence A half-hearted and shallow approach to accountabilities will spoil results. Practice Thoroughness and Persistence
  6. Resiliency Business can bring disappointments, frustrations, and outright disasters. Rather than naively hoping that nothing bad will ever happen to be prepared to bounce back from setbacks no matter how bad they may seem to be at the time.
  7. Basic Loyalty The Company’s Future is closely tied to your success: A common destiny: You play a role in embodying the spirit of the company and should demonstrate loyalty with a sense of allegiance.
  8. No Cynicism in the workplace! Cynics are tragic people whose self-perception is so bad that they cannot begin to imagine a world where optimism, dreaming, commitment to something greater than oneself and the desire to do something truly remarkable could possibly exist. Always “looking for the angle,” they can trust no one because they can’t even trust themselves. Cynicism, distrust, sarcasm, suspicion, skepticism, doubt, scorn and backbiting are unacceptable behaviors that have NO PLACE IN THE WORKPLACE! Be careful about how you express frustrations. How you actually feel about any situation is not the issue. The issue is how your reactions are perceived: Your reactions or perceived reactions will “set the mood” for the entire team.  Be responsible.
  9. Smile A smile can “set the mood”.
  10. Maintain a good, healthy sense of humor. Try not to be terminally professional.
  11. Don’t worry or be concerned about failure. You represent a company that offers the best product and service in your area. Understand that the value of the products and services you offer your prospect far outweigh the investment. Be proud of that fact. Maintain a posture of confidence and conviction in what you do, who you are and the company you represent at all times.

Appearance & Dress:

  1. Well Groomed.
  2. Hair cut neatly, above the collar.
  3. No facial hair is preferable, however, if facial hair is a must it should be well-groomed at all times.
  4. No exposed body piercing jewelry.
  5. Jewelry, in general, should be kept to a minimum (less is more).
  6. Company Issued Uniforms (Standard dress policy for Managerial positions)
  7. The shirt should be kept neatly tucked in at all times.
  8. Socks should match the color of pants, shoes or shirt.
  9. The belt should match the color of shoes or boots.
  10. Perfume, after-shave, cologne or fragrances if used should be used conservatively.
  11. A breath-freshening mint (no gum) should be taken prior to meeting the prospect.
  12. Refrain from smoking. Never smoke or “chew” on or around a customer’s property or neighborhood.
  13. Look at your appearance in a mirror and make sure that your appearance reflects the professional company you represent prior to meeting the prospect.

Rules of the Home

  1. Do not park in the prospect’s driveway if parking is available in the street.
  2. Always be prompt (preferably 3-5 minutes before the scheduled appointment).
  3. Never use the prospect’s telephone unless the call pertains to their situation.
  4. No smoking in, on, around or in the vicinity of the prospects home or neighborhood.
  5. Never drink alcohol.
  6. Do not use the prospect’s bathroom.
  7. Do not bad-mouth the competition.
  8. Do not bad mouth or speak cynically about your company, co-workers, the boss, or our industry.
  9. Never use the prospect’s tools.
  10. Always be respectful towards the prospect.

I have read, understand and agree to follow the guidelines set forth in this Position Agreement.



Date: ______________________________

Direct Supervisor: _____________________________

Print: _______________________________________

Date: _________