Marketing Manager Position Agreement

NOTE: The statements herein are intended to describe the general nature and level of work being performed by employees assigned to this classification. Such statements are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.

JOB TITLE: General Manager
REPORTS TO: Owner / General Manager


Manages the Marketing and Call Center staff. Envisions, formulates, and manages the implementation of all marketing efforts for the company. Through such efforts, generates sales leads for the company at an allowable cost. Serves as liaison to community, civic groups, and organizations to promote the company. Supports the management and mission of the company


  1. Number of Leads;
  2. Cost per Lead;
  3. Conversion of Leads to Issued Appointments


  1. Envisions, formulates, and manages the implementation of marketing strategies with the goal of creating as many sales leads as possible each year at an allowable cost and converting such leads into appointments. (40%)
  2. Manages Marketing Department staff and/or vendors in designing, writing, producing, and coordinating the production of all marketing materials and campaigns, including but not limited to, videos, newsletters, packets, brochures, pre-mailers, postcards, letters, case studies, home/trade shows and materials, television commercials, newspaper and radio advertisements, yellow pages, social media efforts, and websites. (35%)
  3. Manages the Marketing and Call Center staff by hiring, allocating work, orientating and training, setting performance expectations, evaluating performance outcomes, rewarding and recognizing excellent work, and recommending wage changes, promotions, or transfers. Communicates regularly with staff members through individual and group meetings. As necessary, delivers on-the-job training. When necessary, disciplines and/or terminates staff. (20%)
  4. Interfaces with the community and civic organizations to seek opportunities for the promotion of the company. Sponsors events, applies for awards, and participates in activities to yield promotional outcomes. (5%)
  5. Regular and punctual attendance. Ability to legally drive a motor vehicle.


  1. Performs other related duties as assigned by the Owner.

DIRECT REPORTS: Customer Service Reps


  1. Knowledge of business principles and practices.
  2. Knowledge of marketing principles and practices.
  3. Skill in operating personal computer and programs.
  4. Skill in evaluating graphic design, page layouts, and page composition.
  5. Strong writing skills.
  6. Skill in communicating with others, both verbally and interpersonally.
  7. Ability to manage projects.
  8. Ability to learn and understand the technicality of foundation systems.
  9. Ability to understand, relate with, and communicate to customers’ needs and desires.
  10. Possess talent and personal traits:
    • Self Management
    • Influencing Others
    • Results Orientation
    • Planning & Organization
    • Goal Achievement
    • Personal Accountability
    • Self Starting
    • Flexibility
    • Integrity


  1. Bachelor’s Degree in business administration or related field;
  2. Five (5) years experience in operations, sales/marketing or related field (small business experience preferred); or,
  3.  An equivalent combination of education and experience to illustrate a proven track record in the business field.


0-24% 25-49% 50-74% 75-100%
Seeing: Must be able to see well enough to read reports, data, statistics & information on a computer screen. X
Hearing: Must be able to hear well enough to communicate on the telephone and in person. X
Standing/Walking: X
Must be able to operate computer & calculator
Climbing/Stooping/Kneeling: X

PHYSICAL DIMENSIONS for Lifting, Carrying, Pushing, Pulling:

Sedentary Work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to move objects. The job involves sitting most of the time. Jobs are sedentary if standing and/or walking are required only occasionally.

Behavioral Standards

  1. Calmness Don’t become rattled when the pressure is on.
  2. Commitment to Improvement Abide by processes that have been and are being developed with a consistent effort for improvement.
  3. Continue to Learn The search for knowledge keeps the mind alert and active, often resulting in innovations.
  4. Reasonableness It is one thing to be rational; it is quite another to be reasonable. To be rational is to rigidly impose the rules of formal Logic upon life and all human behavior. Strive for a reasonable balance.
  5. Thoroughness and Persistence A half-hearted and shallow approach to accountabilities will spoil results. Practice Thoroughness and Persistence
  6. Resiliency Business can bring disappointments, frustrations, and outright disasters. Rather than naively hoping that nothing bad will ever happen to be prepared to bounce back from setbacks no matter how bad they may seem to be at the time.
  7. Basic Loyalty The Company’s Future is closely tied to your success: A common destiny: You play a role in embodying the spirit of the company and should demonstrate loyalty with a sense of allegiance.
  8. No Cynicism in the workplace! Cynics are tragic people whose self-perception is so bad that they cannot begin to imagine a world where optimism, dreaming, commitment to something greater than oneself and the desire to do something truly remarkable could possibly exist. Always “looking for the angle,” they can trust no one because they can’t even trust themselves. Cynicism, distrust, sarcasm, suspicion, skepticism, doubt, scorn and backbiting are unacceptable behaviors that have NO PLACE IN THE WORKPLACE! Be careful about how you express frustrations. How you actually feel about any situation is not the issue. The issue is how your reactions are perceived: Your reactions or perceived reactions will “set the mood” for the entire team. Be responsible.
  9. Smile A smile can “set the mood”.
  10. Maintain a good, healthy sense of humor. Try not to be terminally professional.
  11. Don’t worry or be concerned about failure. You represent a company that offers the best product and service in your area. Understand that the value of the products and services you offer your prospect far outweigh the investment. Be proud of that fact. Maintain a posture of confidence and conviction in what you do, who you are and the company you represent at all times.

I have read, understand and agree to follow the guidelines set forth in this Position Agreement.



Date: ______________________________

Direct Supervisor: _____________________________

Print: _______________________________________

Date: _________