The Art of Closing the Sale

  • Mind-Set
  • Understanding What Customers Want
  • Closing the Deal

Tom Wittman
HVAC Business & Sales Coach – Owner Operator
Email: [email protected]
Phone: (317) 750-1607

Owner: HVAC Coaching Corner
Public Speaker-Instructor
Private Consultant-Implementation specialist
www.HVACCoachingCorner.com

President: Pro Comfort Advisor
Fast Accurate and Professional
Sales Pricing and Management Solutions
www.ProcomHVAC.com

Quickly, write as many thoughts that come to mind under each category below…

Salesperson Shopper Executive Wealth
__________________ __________________ __________________ __________________
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__________________ __________________ __________________ __________________

Thoughts

Our _______________ Influence ___________________
Our _______________ Influence ___________________
Our _______________ Influence ___________________

Life is a direct reflection of the way we ________________________.

________________________________________
________________________________________
________________________________________
________________________________________

A Dream with a date becomes a goal.

A Goal broken into steps becomes a plan

A Plan backed by daily action makes Dreams come true…

Dream Financial Relationship Health
Sales – Income Family – Friends Physical – Emotiona
Retirement Community Spiritual

Goal
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________

Plan

12-Month Sales Goal: $ ________________________

***Divided By Average Sale ÷_________________________

= Number of WINS! =_________________________

***Divide by Closing % ÷_____________________

***= Number of Presentations =_________________________

1. Divide By NET Selling weeks ÷_____________________

= Presentations per week = _____________________

÷ Divide by 5 days in a week ÷ 5 days in a week

***= Presentations per day =_______________________

Daily Action Benchmarks: Performance: Notes:
Preso’s /day: __________________ __________________ __________________
Closing %: __________________ __________________ __________________
Average Sale: __________________ __________________ __________________
2. Daily Volume: __________________ __________________ __________________

1- NET Selling weeks = 52 – vacation weeks – Holidays – Slowest weeks in year.
2. Daily Volume = Average sale x Closing % x Presentations per day

12 Common Health and Safety Issues Created by HVAC system design flaws

Do you have anything in common with this list?

_____ Rooms that are difficult to heat or cool

_____ Uneven Temperatures

_____ Rooms that are too hot or cold

_____ Uncomfortable temperature or humidity before the thermostat turns on your system

_____ Excessive dust

_____ Allergy, Hay fever or asthma symptoms

_____ Humid during summer

_____ Dry during the winter

_____ Excessive Heating bills

_____ Excessive Cooling bills

_____ Noise from your system

_____ Dirt streaks or condensation

12 Common Health and Safety Issues Created by HVAC system design flaws

Do you have anything in common with this list?

_____ Which rooms are difficult to heat or cool

_____ Where do you feel uneven Temperatures

_____ Which Rooms are too hot or cold

_____ How uncomfortable is your home before the thermostat turns on your system?

_____ How often do you have to dust?

_____ Who has Allergy, Hay fever or asthma symptoms?

_____ How humid is your home during summer?

_____ How dry is your home during the winter?

_____ What was your highest Heating bill?

_____ What was your highest Cooling bill?

_____ How noisy is your system?

_____ Where do you notice dirt or condensation?

Sales Process Workbook

Sales Process Workbook

Sales Process Workbook

Date :
Name :
Address :

Goals :
Heating Size :
Cooling Size :

System Features Best Better Good Base
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____________________ ____________ ____________ ____________ ____________
____________________ ____________ ____________ ____________ ____________
Price: ____________ ____________ ____________ ____________
Monthly Pay Solutions ____________ ____________ ____________ ____________

____________________________________________________________
Additional Work

Date :
Name :
Address :

Goals :
Heating Size :
Cooling Size :

System Features Best Better Good Base
Variable Speed Airflow ____________ ____________ ____________ ____________
Variable A/C ____________ ____________ ____________ ____________
Modulating Heat ____________ ____________ ____________ ____________
Humidity Control ____________ ____________ ____________ ____________
Air Filtration ____________ ____________ ____________ ____________
Air Purification ____________ ____________ ____________ ____________
Low noise levels ____________ ____________ ____________ ____________
Low operating cost ____________ ____________ ____________ ____________
Low cost to own ____________ ____________ ____________ ____________
Communicating stat ____________ ____________ ____________ ____________
Wi Fi access ____________ ____________ ____________ ____________
____________________ ____________ ____________ ____________ ____________
Price: ____________ ____________ ____________ ____________
Payment Solutions: ____________ ____________ ____________ ____________

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Additional Work